Here is my Mood Board for my 3 chosen artist in Traditional, Contemporary, and Aeteroa:
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Traditional by Joseph Muller- Brockmann
As we can see on this artwork by Joseph Muller Brockman the focal point in this poster is the motorcyclist on the middle between 2 cars. The elements that appear rather significant than the rest are the vehicles due to which this hierarchy is created. An element in the poster which appears to be hierarchical is the size of the vehicles. Naturally, the audience will look at the largest element of the design. Therefore, their attention will be drawn to the vehicle closest to their view. Another one is the shapes in the poster. We tend to look at irregular shapes first rather than common shapes. The use of the limited amount of colors (black, white, and yellow) is displayed within the poster. Adding to that, it helps lead the audience’s attention to the significant part/s of the whole design. Color is a strategy used to display the emotion or mood of the design. The color yellow is associated with the feeling of consciousness or warning, which is why this poster is about road safety . The colors emote caution or sort of awareness. To maintain the importance of the use of color, scales and visual weight provides assistance with it. The golden ratio works in this image. The motorcycle shows that it is the main subject on the poster.The cars and motorcycle comes out to be the positive space while the white background shows as negative space. The Typography- On the top of the poster we can see there's a written word says “Uberholen…?” and “Im Zweifel nie!”, it means Overtaking? When in doubt, never?
Contemporary by Jonathan Barnbrook
He uses 4 different strong warm colors and keeping it really simple makes the unity more obvious. These strong colors stimulate the visual sense and direct attention. The colors in this poster are both assorted and limited. Therefore it makes it simple to contrast elements and allow them to be unique but still prompt a sense of unity. The white ink leads the audience to focus on what the poster is all about. The colors are analogous, this means that they tend to be harmonious in nature, as well as assist with creating visual unity. He uses a vertical line to put the letters. It makes it easier for the audience to identify the typefaces and the design of every character.
Aeteroa by Joseph Churchward
Jonathan Barnbrook is more likely to known as a Typhography artist. In this poster we can see the proximity within the letters are close, making them unified. It appears to be a group of numbers as they are grouped closely together. The visual characteristics used in this design include repetition in color, allowing the elements to come into view as related to each other. An example of this is the numbers is being similar by their font. The numbers are also alined on a common position. (Elements are along the central axis). The elements flow together making the overall effect of the design to be visually unified. This helps to create harmony within the design. This artwork shows a vintage feeling or effect to the audience. The design visible at the top and bottom of the page that contains spiral strokes likewise to the text represents symmetrical balance. This is also an example of reflective symmetry (pointing to the design) both designs mirror each other on a horizontal axis. It is assertive that the colors balance each other as only a limited of two colors are used, (orange and brown/gray). Therefore, no visual tension is created within the colors. Graphic design is used in this typography to make an adjustment in the texts within the design. Along with creating powerful content. This can be seen as the texts are lined up equally. The artist used this to make this design come out as attractive, as well as preserving the aesthetic value of this content.
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